The Internet is a network of computers connected globally, enabling users to exchange information through various channels. Thereby allowing users to do business with each other. The whole world's richest entrepreneurs take advantage of the market called the Internet. There are a number of reasons why the companies they target the Internet market. First of all, the audience began to move into Internet television. Since they moved the advertising media should be followed, assuming that the goal of any marketer is to reach its target audience effectively and efficiently. Marketers recognize that they must make adjustments to the marketing plan to pursue a growing number of people who spend time in front of online media, often with leaves and other media.
Second, to target internet market with ads can be updated every time with minimal cost: because it's the ads on the internet can always look new. Third, the Internet market can reach potential buyers in a very large amount in the global count. Fourth, the cost of online advertising is sometimes less expensive than television advertising, newspaper, or radio. Media advertising latter it becomes more expensive because it is determined by the space will be used, how many days (time) ads will be loaded, as well as on how many television stations and local or national newspaper advertising will be installed. Fifth, advertising on the internet can efficiently use the convergence of text, audio, graphics, and animation. Sixth, the Internet itself is growing rapidly. Seventh, you can create an interactive and aimed advertising to specific groups and / or individuals.
Research conducted in the fall of 1996 found that three quarters of users of personal computers (PCs) will leave the television and spend time in front of their computers. Displacement of a number of television it seems very impressive. In addition to this fact is that Internet users are educated people and have a very high income, so widened that the logical conclusion that Internet explorer is a target that has been dreamed of by the marketers.
Beginning in 1998, this characteristic has convinced a large company that produces all the needs of consumers to start shifting its advertising budget from traditional media to Internet advertising. Toyota does a clear example of the Internet is so powerful this. Saatchi and Saatchi, a leading advertising agency, developed the Web site for Toyota (www.toyota.com) and placing banner ads are very interesting on popular websites, such as www.espn.com. Within a year, the site is able to match the sales made 800 sales of Toyota's other sources.
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